Process · 04 phases · 12 weeks
Four phases, twelve weeks, one team end to end. The pace is fast because the order is right, not because corners are cut.
01
Weeks 01 – 02
We sit with the problem before we sit with a Figma file. Stakeholder interviews, user research, and a written brief that says what we're building and, just as important, what we're not.
Outputs
02
Weeks 03 – 05
Wireframes get specific fast. We work in Figma, but every screen is reviewed against the front-end constraints it'll be built into. Design isn't a separate step; it's the start of the build.
Outputs
03
Weeks 06 – 11
Typed, tested, observable from day one. Migrations are reviewed like code. Auth and analytics get wired in week one, not the month before launch.
Outputs
04
Week 12 onward
Launch is week 12, not week 52. We stay on for a hand-off period, measuring, tightening, training, so the team that inherits it can run it.
Outputs
